UAB Callahan Eye Hospital Campaign Wins Gold

Big Communication’s photography earned a Gold ADDY for Total on 1st, as well as a Gold for UAB Callahan Eye.

The campaign features dynamic lighting, in-camera color lighting, and the campaign focused on showcasing the awareness of the exceptional care for patients at UAB Callahan Eye Hospital.

UAB Callahan Eye is home to the country’s foremost experts in the treatment and cure of eye disease and trauma. Only the new generation of medical decision-makers didn’t know it. Intent on improving optics, we created a dynamic color and shape system inspired by UAB Callahan Eye’s history and association within the fine arts community. Utilizing vibrant light and spectral tones, we captured surreal photography highlighting the hospital’s focus on speciality care and innovation. This built the foundation to deliver a variety of messages positioning UAB Callahan Eye at the forefront of ophthalmology. The end result is a visually captivating campaign that reintroduced UAB Callahan Eye as a national leader in sight.

- BIG Communications

Eley photographed this campaign in Birmingham and focused on creating dynamic lighting, colorful and eye-catching imagery, and focusing on the environmental aspects found within UAB Callahan Eye Hospital.