UAB Callahan Eye Imagery Wins Communications Arts 64th Photography Annual Competition

“Looking Beyond” was entered on behalf of BIG Communications for the Advertising category for Communication Arts 64th Photography Annual Competition. This is the most exclusive major photography competition in the world, the 2023 call for entries drew 2,236 total submissions. Of those, only 122, representing the work of only 121 photographers, were selected.

This prestigious award has been given to such photographers such as Art Streiber, Tim Tadder, and Mary Beth Koeth for their photographic excellence in prior years.

The UAB Callahan Eye Rebranding Campaign was created with BIG Communications as the Creative Direction and Eley can credit her incredible team that helped produce this image.

The photography created for the “Visionary Care” campaign elevates the visibility of UAB Callahan Eye, the country’s leading specialists in eye disease and trauma treatment. Eley’s expertise in utilizing experimental light and vivid color brought the campaign to life, strategically enhancing UAB Callahan Eye’s profile among a new generation of potential patients while reaffirming its relevance to current patients. This artistic approach not only honors the organization’s deep roots in the arts community but also establishes the hospital as an innovative leader in the field.

Photographer: Eley
DIT: Ray Hardy
Gaffer: Ben Greer
Grip: Derek Boyd
Prop Stylist: Prissy Lee
Wardrobe Stylist: Hannah Riley
Hair & Makeup: Alex Smith
Exec. Creative Dir.: Aaron Gresham
Creative Dir: Shannon Harris
Sr. Art Director: Katie Erickson
Art Director: Evan Bates
Woman Patient #1: Mitzie McDonnell
Woman Patient #2: Erin O'Brien
Man Patient #3: Gregory McLin
Producer: Kristin Dober
PA: Madison Bullock

Thank you again to the team at Big Communications for allowing me to create such an incredible campaign!